This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based on structural equation modeling showed that the perceived attractiveness and expertise of a celebrity were separately antecedent to ... https://www.spidertattooz.com/Humboldt-Cider-Cherry-4pk-16oz-Can/