The hoax has been widely discussed in many studies employing various approaches. and one of the hoaxes massively spread recently is news about COVID-19. This qualitative study aims at investigating the essence of hoax news related to COVID-19 in the Indonesian context using a content analysis approach. The main source of data was 50 hoax news collected from turnbackhoax. https://www.thegreensjunglebeautyshops.shop/product-category/cuticle-oil/