One of the defining features of Kanye’s merch strategy is scarcity. Whether it’s a surprise pop-up shop in a major city or a limited-time online drop, his merch releases create hype and urgency. The Life of Pablo pop-ups in 2016 were particularly notable, drawing massive crowds and selling out quickly. Each location featured city-specific designs, making the shirts and hoodies even mo... https://www.kanyewestmerch.eu/